What is Lead Generation? Over the years, the techniques and strategies of the marketing of business have evolved a lot. Lead generation has become an essential phenomenon in marketing. It is the process of attracting potential customers to your products and services via social media platforms, email updates, and strong word-of-mouth. A lead is considered […]
A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones that don’t last more than a few days tops. And if you have an e-mail list, mail them a lot more on the final day […]
So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy. Your offer will have features (specifications) and benefits (the end result). In your […]
There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider charging $9.97. Even though it’s only a few cents less, people seem to think that it sounds cheaper. Even on high priced items the same […]
Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you […]
Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we’re dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona […]
In the past few years, social signals have become an essential part of a business’ website ranking. These trends have only increased as the use of social media has become highly popular around the world. A well-executed social media marketing strategy can greatly boost your business. Social media is essential for businesses to keep in […]
Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the table in doing so. One thing that you can do to help remind your prospects and customers about you is to send either an e-mail […]
There is nothing more frustrating than going to run a Facebook ad and seeing it disapproved or banned completely. Even worse is when Facebook deactivates your ads account as a whole. People experience this with their business and personal accounts all the time. It can be devastating, especially if you can’t get back online. Still, […]
Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we’re dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona […]
